• WHEN
    May 8th • 1:00 PM – 5:30 PM

    Westfield World Trade Center

  • Welcome to the #RIC17 Store Tours and Charity Event! This year we have a special treat for tour participants: an exclusive, insiders’ look at the new Westfield World Trade Center mall space, inside the one-of-a-kind Oculus structure. Westfield executives will talk about the digital suite of services offered at the new shopping venue, including product promotions, interactive directories, and digital walking routes

    The tour will feature visits to innovative retail spaces including Eataly, Aldo, FordHubs, Tumi and Montblanc . Each retail executives will showcase their unique marketing strategies as well as innovative technologies in use in the stores.


  • eataly

  • Eataly
    Eataly is a vibrant Italian market with restaurants, counters, and a cooking school. The unique setting invites guests to “Eat, Shop, and Learn” about high-quality food and drink as they taste dishes, find ingredients, and take classes. Since 2007, the philosophy has spread with 30 stores worldwide.

  • Aldo

  • Aldo
    “As a company, we are hyper-focused on driving customers from clicks to bricks and visa versa,” says Grégoire Baret, senior director of Omni channel experience for the Montreal- based company. Aldo is integrating technology into customer experience. Here are three elements that stood out—preselection, help on call, and inventory update.

  • Ford Hub

  • Ford Hub
    The company’s “core business” is represented in the hub by a wall covered in 5,000 miniature models of Ford vehicles — but that’s about it. Birkic described this as “an opportunity to connect with consumers” and highlight Ford’s transformation “from an automotive to an automotive and mobility company.”

  • Tumi

  • Tumi
    Tumi’s new 2,000-square foot space concept features seating for customers, in-store WiFi, and both conventional and induction charging stations. To further expand the store’s digital capabilities, the location will launch a large format touch-screen digital kiosk for a more awless in-store shopping experience.

  • MontBlanc

  • Montblanc
    Montblanc’s newly presented TimeWalker Urban Speed e-Strap is an interchangeable strap, with an integrated technology device that offers an activity tracker, smart notifications, remote controls and Find-Me functions. Using Bluetooth low energy, it connects to Android and iOS smartphones. For the first time, owners can wear a mechanical timepiece with highly useful digital functionalities.

  • Kipsu

  • Concierge
    Language Line – 250 languages (including American sign language) / live interpreters / both audio and visual format. Kipsu – Answers on the Spot – customer service text service.


  • RetailROI

  • Help Retail TouchPoints give back to RetailROI by attending #RIC17’s Monday evening reception at Epicerie Boulud in Westfield World Trade Center! Get a head start and donate today »