Rose Hamilton has 18+ years of accomplishments in profitably growing direct-to-consumer businesses for iconic brands and multi-channel retailers. A powerful combination of customer obsession, entrepreneurial spirit, and a passion for leveraging digital technology, Rose is known for inspiring teams from Fortune 100 retailers to high-growth digital media and e-commerce brands. As an innovative leader in customer engagement, digital product development, marketing automation, P&L management, and new business model development, Rose empowers cross-functional teams to deliver high growth and long-term value for customers and shareholders.
Rose most recently served as the Chief Digital Officer at the Vitamin Shoppe. In this role, she was responsible for leading the digital experience, loyalty, and the e-commerce business, as well as integrating digital touch points into the overall customer experience. Rose joined the Vitamin Shoppe from Pet360, Inc., a subsidiary of PetSmart, where her most recent role was Executive Vice President, Chief Marketing Officer and General Manager.
Prior to her time at Pet360, Inc., Rose served as Vice President of E-commerce for Ann Taylor and LOFT. Earlier in her career she led marketing, merchandising and loyalty programs for a variety of leading retailers and financial services organizations, including Chico’s FAS, Best Buy, Wilsons Leather and US Bank. Rose holds an MBA from the University of St. Thomas, Graduate School of Business.