John Hnanicek is SVP, Chief Customer Innovation and Technology Officer responsible for the Customer Relationship Operating System and digital innovation. John joined The Vitamin Shoppe in November 2015 as Chief Information Officer leading the information technology area of the business. John has over 20 years of executive leadership experience across retail, ecommerce and technology organizations ranging in size from $30M to $2.5B. Prior to joining Vitamin Shoppe, he was CIO and Senior Vice President of eCommerce for Charming Charlie, a women’s fashion accessory retailer with 380 stores nationwide, and he has also held technology roles at Altrec, eToys and OfficeMax. John holds a BA in Computer Science with a minor in Accounting from Cleveland State University.