Retail Innovation Blog

Latest Posts

  • TUMI’s Charlie Cole: Last-Click Attribution Just Isn’t Enough

    Charlie Cole, Chief Digital Officer of TUMI, doesn’t mince words about the limitations of last-click marketing attribution: “If you’re managing your marketing spend on a last-click basis, I hope you work in luggage, because I want to compete against you,” he said during his lively presentation at the 2017 Retail Innovation Conference. “It’s just not […]

  • 6 Ways The 2018 Retail Innovation Conference Will Deliver ROI

    In its fourth year, the Retail Innovation Conference (RIC18) is a must-attend event for retail executives looking to make a real difference. RIC18 is scheduled for Tuesday-Wednesday, May 1-2, 2018 at Convene in New York City, kicking off with the popular and unique Store Tours program on Monday, April 30. Here are 6 ways the […]

  • #RIC17 Panel: Rethink Competition To Spotlight The Customer 

    Research from Deloitte demonstrates that the retail industry is undergoing significant disruption — both positive and negative. Bankruptcies, store closings and financial woes have shaken the industry, yet Kasey Lobaugh, Chief Retail Innovation Officer at Deloitte reported that holiday 2016 also was the strongest retail holiday season since 2011. “Over the holiday, we found both […]

  • RIC17: CIOs Must Foster Collaboration To Spearhead Digital Transformation

    As consumers continue shifting to digital channels for their shopping needs, retailers — particularly their CIOs — must spearhead technology developments throughout the organization. But many of these CIOs often struggle with handling an “us vs. them” dynamic that persists between IT departments and other business units. Retailers must evolve past this mindset, said Martha […]

  • Post-Merger Culture Clashes Can Imperil Innovation

    The very nature of a successful startup is that it offers something different from the status quo. That difference can be in the products it makes, the technology it uses — even the way it advertises and sells a boring commodity item. The cheeky advertising campaigns used to promote Dollar Shave Club was a big […]

  • New Rules And Realities For The Modern Enterprise: RIC17 Recap

    The 2017 Retail Innovation Conference brought together key innovators and disruptive leaders who shared best practices and predictions for the short- and long-term future of retail. Executives from Moosejaw, Walmart, Gilt, Fabletics, Walgreens and many more covered the hottest retail topics, including: Experiential vs. Transactional Marketing Continuity-Based Retail Powering CX and Personalization with VoC Online […]

  • Bryan Eisenberg: Amazon’s Guide To Success Is An Open Book For All Retailers

    Amazon is not Coca-Cola: the e-Commerce giant doesn’t have a “secret formula” that’s kept in a vault. The retailer’s Four Pillars — customer centricity, continuous optimization, a culture of innovation and corporate agility — are “shared by Amazon recruiters,” according to New York Times best-selling author Bryan Eisenberg. His message, delivered as the keynote presentation […]

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